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1. Information We Collect
a) Personal Information You Provide Directly
When you place an order, create an account, or contact us, we collect the following:
Identity Data: Name, email address, billing address, shipping address.
Payment Data: Credit/debit card details or PayPal account information. Payment information is processed by PayPal and is not stored on our servers.
Order History: Products you purchase, order dates, and transaction status.
Communications: Any information you provide when you contact us via email (
hello@artwearo.com).
b) Automatically Collected Information (Usage Data)
When you browse our site, we automatically collect:
Technical Data: IP address, browser type and version, operating system, device type.
Activity Data: Pages visited, time spent on pages, links clicked, referring website.
Cookies and Similar Technologies: We use essential cookies for cart and checkout functionality, analytics cookies (e.g., Google Analytics), and optional marketing cookies (with your consent).
c) Information We Do Not Collect
We do not knowingly collect personal information from children under 13 (or under 16 in the EU). Our products are not directed at minors.
2. How We Use Your Information
We use your information for the following purposes:
| Purpose | Legal Basis (for GDPR/UK GDPR) |
|---|---|
| Process and fulfill your orders (e.g., send order confirmations, shipping updates) | Performance of a contract |
| Communicate with you about your order or respond to customer service requests | Performance of a contract / Legitimate interest |
| Process payments securely via PayPal | Performance of a contract |
| Prevent fraud and ensure website security | Legitimate interest / Legal obligation |
| Improve our website, products, and customer experience | Legitimate interest |
| Send you marketing emails (newsletters, promotions, abandoned cart reminders) – only with your consent | Consent |
| Comply with legal obligations (e.g., tax, accounting) | Legal obligation |
3. How We Share Your Information
We do not sell your personal information. We share your data only as necessary to operate our business:
| Recipient | What is shared | Why |
|---|---|---|
| Print Providers (Printify, Monster Digital, Art of Where, and similar partners) | Name, shipping address, product details, order number | To fulfill and ship your order |
| PayPal | Name, email, billing address, payment amount | To process payments securely |
| Shipping Carriers (e.g., USPS, Canada Post, Royal Mail) | Name, shipping address | To deliver your order |
| Hostinger (our hosting provider) | Technical data (IP, logs) | To host and secure our website |
| Google Analytics | Anonymous usage data (IP anonymized) | To analyze traffic and improve our site |
| Brevo (email marketing platform) | Email address, name (if provided) | To send you marketing emails (only with your consent) |
We may also disclose your information if required by law, to enforce our Terms of Service, or to protect the rights, property, or safety of Artwearo, our customers, or others.
4. Cookies and Tracking Technologies
We use cookies to:
Keep your cart active (essential)
Remember your preferences (functional)
Understand how you use our site (analytics)
Show you relevant offers (marketing – only with consent)
You can manage your cookie preferences through your browser settings. Disabling essential cookies will break checkout functionality.
5. Data Retention
We retain your personal information only as long as necessary:
Order data (name, address, purchase details): 7 years – to comply with tax and accounting laws.
Customer account data: Until you delete your account.
Marketing data (email address for newsletters): Until you unsubscribe.
Usage data (analytics): 14–26 months (depending on the tool).
After retention periods expire, we securely delete or anonymise your data.
6. Your Rights (GDPR, CCPA, and similar laws)
Depending on where you live, you may have the following rights:
Access – Request a copy of the personal data we hold about you.
Rectification – Correct inaccurate or incomplete data.
Erasure – Request deletion of your data (subject to legal obligations).
Restriction – Limit how we use your data.
Portability – Receive your data in a machine‑readable format.
Object – Object to processing based on legitimate interests (e.g., analytics).
Opt‑out of marketing – Use the “unsubscribe” link in any marketing email.
For California residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt‑out of “sales” (we do not sell your data).
For EU/UK residents (GDPR): Our legal bases are listed in Section 2. You can lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us at hello@artwearo.com. We will respond within 30 days.
7. Data Security
We implement reasonable security measures, including SSL encryption, firewalls, and restricted access to personal data. However, no method of transmission over the Internet is 100% secure. By using our site, you acknowledge this risk.
8. Third‑Party Links
Our site may contain links to other websites (e.g., our print partners’ sites). This Privacy Policy does not apply to those third parties. We encourage you to read their privacy policies.
9. Children’s Privacy
Artwearo does not knowingly collect personal information from children under 13 (or under 16 for EU residents). If you believe we have inadvertently collected such data, please contact us immediately so we can delete it.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Effective Date”. For significant changes, we will notify you by email or by a notice on our website.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: hello@artwearo.com
This Privacy Policy was last updated on April 20, 2026.