Limited drops create urgency, but they also protect you from overstock. Here’s a tight blueprint to run your first artist collab without chaos.

Step 1: Define the story

Pick a clear theme—street botanicals, glitch city, analog nostalgia. The story guides the palette, mockups, and copy. One line test: “This drop is about ____.”

Step 2: Lock the format

Choose two core products max (e.g., tee + mug, or hoodie + print). Add one wildcard (sticker pack or tote). Fewer SKUs = faster production and cleaner marketing.

Step 3: Samples first, always

Order print tests on final fabrics. Check color accuracy, line sharpness, and placement with real lighting. Photograph samples—don’t rely on 3D mockups alone.

Step 4: Price for margin and fairness

• Calculate base cost + print + packaging + platform fees.

• Aim for a healthy margin (keystone or better) while keeping an entry product under a friendly price point.

• Offer a bundle (tee + mug) with a small discount to lift AOV.

Step 5: Pre-launch runway (7 days)

• Day 1–2: Tease the theme. Close-ups only.

• Day 3–4: Reveal the hero product on body/desk shots.

• Day 5: Publish sizing guide and care.

• Day 6: Waitlist opens with early-bird code.

• Day 7: Drop time + countdown.

Step 6: Launch rules

Set a clear window (72 hours or 200 units—whichever hits first). Communicate shipping timelines up front. Pin FAQs: returns, exchanges, and care.

Step 7: Post-drop momentum

Share customer photos, restock votes, and behind-the-scenes of printing. Archive the drop page with a “Sold Out” badge and email capture for the next collab.

Metrics that matter

• Waitlist size & conversion

• Sell-through rate in 48 hours

• Refund/return rate

• Repeat customers on Drop 2

Bottom line: Tight theme, limited SKUs, real samples, clear timelines. Do that, and your drop feels curated—not chaotic.